George Orwell, Keep the Aspidistra Flying.
The always valuable blog Jetson Green links to a newly published marketing study by Scarborough Research on the lifestyles of "supergreenies," people they define as engaging in ten or more simple sustainable activities like recycling or using non-incandescent lightbulbs. Unfortunately, Jetson Green doesn't editorialize on the cynical marketing position underlying the Scarborough report, nor does the blog take issue with the report's uncritical implication that supergreeniness is some kind of luxury lifestyle choice. Nor do they point out the depressing data that show 95% of Americans won't even use reusable grocery bags, conserve water or take the bus (the low bar set for "supergreeniness"). So we'll do it for them.
